Consuming Women (Women as Consumers)
- Publication date
- ca. 1967
- Public Domain
- Digitizing sponsor
- Procter & Gamble
"Here she is. She is single and fun-loving. She is engaged. She is newly married. And not so newly married. She has no children. She has one child. She has many children. She even has grandchildren. She may be exclusively a homemaker. Or she may hold a part-time job. Or she works in an office full-time. She enjoys her leisure time. She participates in community affairs. She's athletic, to a degree. She travels. And she spends money. In any case, our consumer is a real person, one of a large group of individuals that make up our consumer world."
A Prism shot
The light fades up on a model-type woman walking confidently towards the camera, wearing a polkadot dress and carrying a purse
A woman dancing to rock n'roll music, wearing a yellow dress with a yellow scarf
A dramatic embrace -- the back of a man wearing a suit and the face of a smiling woman, hair swinging freely.
A woman in a wedding gown with a bouquet of flowers, she tosses them out in front of her.
A woman with gray hair sitting in a rocking chair with an empty rocking chair next to her.
Woman plays with a child in a crib, many children start running around them and the woman looks alarmed.
Woman at a desk, typing.
Woman with a gavel at a podium, she goes to knock the gavel and drops it.
Woman with a bowling ball, looks disappointed after taking her turn.
Woman trying to flag down a taxi.
Woman counting out money, receives a wrapped box with a bow, she looks upset.
Women Gender roles Consumerism Consumption Late 1960s fashion
- 2002-07-16 00:00:00
- Closed captioning
- United States
- ca. 1967
- Run time
Subject: MAV II
Subject: Any idea who the actress is?
Subject: Cute for its time
Subject: women as consumers
Subject: Hear that ladies? We're athletic! --to a certain degree...
Keep moving, keep moving--nothing to see here.
Subject: Not a Cookbook, Fortunately
Ratings: Camp/Humor Value: ****. Weirdness: *****. Historical Interest: *****. Overall Rating: ****.
Subject: Profiling Women
Subject: Selling to the Sixties Woman
Subject: Um, that's it?
Subject: Jamison Handy strikes again
Subject: Brilliantly surreal
Subject: Hilarious and stylized female stereotypes
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